Redefining Success With #WorkKind

The #WorkKind Revolution is a call to rewrite the rules of work.

“Be kind, for everyone you meet is fighting a hard battle.”
— Plato, one of the world’s most influential philosophers

Reflect for a moment on your work life. Consider the instances when you stepped in to defend a colleague who was unjustly criticised or when you chose to acknowledge the effort of a team member despite a project falling short. Remember the times you prioritised mental health days for yourself or your team, recognising that genuine productivity is born from a balance of hard work and intentional rest.

These moments may not make it to the corporate bulletins, nor do they often feature in performance appraisals, yet they embody the essence of #WorkKind.

#WorkKind can be defined as a movement—a revolution, in fact—that advocates for kindness, understanding, and empathy in the workplace. It is a rally cry and a focus for action to promote working environments that respect mental health, foster positive relationships, and ensure the wellbeing of all stakeholders, including the planet.

#WorkKind aims to dismantle outdated, harmful work cultures that stifle individual and team potential, and replace them with environments that encourage innovation, joy, and a sense of purpose. It encompasses the belief that treating people with kindness and respect leads to increased productivity and engagement, and it aligns personal wellbeing with organisational success.

#WorkKind also highlights the importance of being kind to the planet, implying that companies should adopt sustainable practices that minimise their impact on the environment. It encourages businesses to take responsibility for their role in preserving our world for future generations. In essence, #WorkKind is about reshaping work by putting kindness at the heart of every decision, interaction, and process within the workplace.

But #WorkKind is not just a strategy. It represents a seismic shift in our collective mindset, a conscious choice to champion a work culture centred on empathy and understanding as opposed to unchecked competition and relentless pressure. So, how can we define #WorkKind in its most powerful and compelling form?

“#WorkKind is more than a hashtag encouraging people to be kind at work—it's a profound shift in how we work. #WorkKind is about cultivating empathy, understanding, and authenticity within our professional lives. It calls for creating a workplace where everyone—from intern to CEO—is seen, heard, and valued. At its core, #WorkKind challenges us to redefine what success truly means. This is a revolution, a radical departure from entrenched work cultures that have limited our potential for too long. It is a call to arms for everyone who works in purpose-driven businesses to harness the power of kindness and embrace a more balanced approach—one that harmoniously intertwines people, planet, and prosperity.”
Magnus Wood, Founder, The Kindness Corporation

#WorkKind is nothing short of a revolution in progress. It challenges outdated work cultures that stifle potential, advocating instead for environments that encourage innovation, joy, and purpose. This transformative movement places equal emphasis on mental health, positive relationships, and the wellbeing of all stakeholders, including our planet. It's about discarding the old and embracing a work culture that aligns personal wellbeing with organisational success and planetary sustainability.

Above all, #WorkKind calls for a reimagining of the workplace, urging us to embed kindness into every decision, interaction, and process we make. It's more than just a trend; it's an invitation, a call to arms, for us to step up as #WorkKind Activists. This means championing transformative change and challenging the outdated definitions of success that have long dictated our work lives. Because when work becomes a crucible for fulfilment and growth rather than merely a means to an end, businesses don't just survive; they thrive. People don't just earn a living; they flourish. And our world becomes a better place. This is the #WorkKind Revolution.

The #WorkKind Revolution is a call to rewrite the rules of work, a movement of individuals determined to challenge and overturn the entrenched, outdated notions of what work should be.

No longer must work be a drain on our lives and our world. Instead, it can power businesses, inspire individuals, and drive the change we desperately need. To be part of this revolution is to become a #WorkKind Activist.

And, here’s how 👉 

“Make Where You Work Kinder” is not just a guide—it's a visionary roadmap. Read it, download it, share it, and put its ideas into practice where you work.

Together, through our workplaces, we have an opportunity to reshape our world. The journey may not be easy, but I assure you, the destination—a work culture rooted in kindness—is worth it.

Welcome to the #WorkKind Revolution.